Burleigh Dodds Science Publishing Ltd Achieving Sustainable Poultry Production Vol 2 - Breeding & Nutrition

As global demand for poultry meat rises, the industry faces the challenge of increasing production by 2-3% annually through 2030. This volume in the Burleigh Dodds Series in Agricultural Science addresses the complex balance between output and sustainability. While improvements in commercial breeds and intensive rearing systems have boosted yields, they also bring new risks regarding animal diseases and zoonoses. This book explores how to navigate modern consumer expectations, which now demand higher sensory and nutritional quality alongside greater concern for animal welfare and environmental impact. By focusing on the core areas of breeding and nutrition, this text provides necessary insights for professionals looking to manage the transition toward more sustainable and responsible poultry production systems in a changing global market.