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Price Distribution

Price distribution over 69 days • 1 price levels

Days at Price

Price Analysis

Most common price: £144 (69 days, 100.0%)

Price range: £144 - £144

Price levels: 1 different prices over 69 days

Description

In an increasingly attention-driven digital landscape, gamified approaches to advertising and marketing communication have become powerful tools for engaging consumers beyond traditional techniques. By integrating game elements such as challenges, narratives, and rewards into brand interactions, marketers can create deeper emotional involvement and more memorable experiences. These design strategies can translate play into persuasion, and the technological platforms can enable interactive marketing campaigns. As a result, gamification emerges as a critical mechanism for converting engagement into lasting consumer-brand relationships. Gamified Approaches to Advertising and Marketing Communication explores the relationship between games and the disciplines of advertising and marketing communication within a landscape of changing strategies. It examines the role of games in the digitalization process, bringing together diverse perspectives from both theoretical and practical standpoints within advertising. Covering topics such as advertising, communication, and marketing, this book is an excellent resource for business organizations, marketers, academicians, researchers, policymakers, and graduate students.

Product Specifications

Format: paperback
ASIN: B0GSR49R5G
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 10 March 2026
Listed Since: 16 March 2026

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Gamified Approaches to Advertising and Marketing Communication

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It has never been this cheap. We have no record of a lower price.

Gamified Approaches to Advertising and Marketing Communication

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Gamification Practices for Service Ecosystem Experiences

Enhancing Customer Experience With AI-Powered Marketing

AI Marketing and Ethical Considerations in Consumer Engagement

Developing Narrative Advertising and Marketing Discourse in the AI Era

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Contemporary Trends in Innovative Marketing Strategies

Driving Social Change Through Transformative Marketing for Gender Equity

Employee Experience Management With Data Science

Strategic Workforce Reskilling in Service Marketing

Emotional and Experiential Dimensions of Modern Marketing

AI in Consumer Analytics and Strategic Branding

Privacy and Security Management Practices for Organizations

Navigating Responsible Business Practices Through Ethical AI

Sustainable Business Ecosystems and Social Perspectives

AI Impacts on Branded Entertainment and Advertising

Designing User Interfaces With a Data Science Approach

Influencer Marketing Applications Within the Metaverse

Adapting Global Communication and Marketing Strategies to Generative AI

Sustainable Service Marketing with Virtual Currencies

Regulatory Frameworks and Digital Compliance in Green Marketing

Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing

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Origin and Branding in International Market Entry Processes

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