£148.20

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£148 today · cheaper than every other day in the last 3 months

AI Marketing and Ethical Considerations in Consumer Engagement

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Last 69 days · 69 data points (no recent data)

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£148.20 £140.79 £143.75 £146.72 £149.68 £152.65 £155.61 25 July 2026 11 August 2026 28 August 2026 14 September 2026 01 October 2026
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Most common price: £148 (69 days, 100.0%)

Price range: £148 - £148

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Description

As artificial intelligence (AI) transforms the landscape of marketing, it brings both unprecedented opportunities and complex ethical challenges. AI-driven tools enable businesses to personalize consumer engagement at higher levels, offering tailored experiences that increase customer satisfaction and drive sales. However, these advancements also raise ethical concerns regarding privacy, data usage, and the potential for manipulation. Marketers must navigate this balance between leveraging AI for business growth and ensuring they respect consumer rights, transparency, and trust. This intersection of innovation and ethics requires further exploration of how AI should be applied in consumer engagement strategies. AI Marketing and Ethical Considerations in Consumer Engagement examines the use of AI in business marketing practices. It explores ethical issues in consumer science that might influence the successful integration of AI in organizational processes. This book covers topics such as ethics and law, data privacy, and sustainability, and is a useful resource for business owners, computer engineers, marketing professionals, academicians, researchers, and data scientists.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
07 May 2025
Listed Since
17 May 2025

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