£148.20

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£148 today · cheaper than every other day in the last 3 months

Adapting Global Communication and Marketing Strategies to Generative AI

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Last 62 days · 62 data points (no recent data)

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£148.20 £140.79 £143.75 £146.72 £149.68 £152.65 £155.61 25 July 2026 09 August 2026 24 August 2026 08 September 2026 24 September 2026
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Price distribution over 62 days • 1 price levels

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Price range: £148 - £148

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Description

In a rapidly evolving global landscape, communication and marketing undergo transformative changes driven by advancements in generative artificial intelligence (GAI), shifting consumer values, and the rise of new cultural paradigms. Traditional strategies are no longer sufficient to capture the attention and trust of discerning audiences. Today, marketers and researchers grapple with the implications of integrating these novel technologies into communication practices. Further research is necessary to understand the cultural shifts needed to develop authentic, engaging, and personalized messages that resonate with diverse, global audiences. Adapting Global Communication and Marketing Strategies to Generative AI examines how communication strategies and marketing techniques are adapting to the demands of GAI. It explores transformative trends in communication and marketing, focusing on GAI, sustainability, and evolving consumer behaviors. This book covers topics such as blockchain, ethics and law, and neuromarketing, and is a useful resource for business owners, marketers, computer engineers, academicians, researchers, and scientists.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
02 October 2025
Listed Since
23 July 2025

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