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£176.33
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£176 today · previous high £176 · all-time low £170
Location-Based Marketing - Customer Engagement Book
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Last 18 days · 18 data points (no recent data)
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Price Distribution
Price distribution over 18 days • 2 price levels
Price Analysis
Most common price: £170 (17 days, 94.4%)
Price range: £170 - £176
Price levels: 2 different prices over 18 days
Description
Key Features
This book explores how location-based advertising bridges the gap between online and physical customer experiences.
Learn about the techniques used in geo-marketing to promote impulse purchases through location-based marketing.
Examine the privacy concerns and potential for consumer burnout associated with location-based marketing strategies.
Understand the importance of using stringent opt-in policies and security safeguards to protect customer data.
This Business Science Reference publication covers how to properly use, share, and store gathered consumer data.
Product Specifications
- Format
- paperback
- ASIN
- 1668481782
- Domain
- Amazon UK
- Release Date
- 07 March 2023
- Listed Since
- 10 December 2022
Barcode
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