£173.60

It has never been this cheap. We have no record of a lower price.

£174 today · cheaper than every other day in the last 3 months

Origin and Branding in International Market Entry Processes

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Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 68 days · 68 data points (no recent data)

Historical
Generating forecast…
£178.60 £173.10 £174.30 £175.50 £176.70 £177.90 £179.10 28 July 2026 13 August 2026 30 August 2026 16 September 2026 03 October 2026
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Price Distribution

Price distribution over 68 days • 2 price levels

Days at Price
Current Price
12 days · current 56 days 0 14 28 42 56 £174 £179 Days at Price

Price Analysis

Most common price: £179 (56 days, 82.4%)

Price range: £174 - £179

Price levels: 2 different prices over 68 days

Description

This comprehensive business reference explores the strategic intersection of origin perception and branding strategies in international market expansion. Published by Business Science Reference, the work examines how companies leverage brand identity and country-of-origin effects to establish competitive advantages when entering new global markets. Essential reading for business professionals, academics, and strategists seeking to understand the complex dynamics of cross-border brand positioning, consumer perception management, and market entry tactics in an increasingly competitive global economy.

Key Features

Focuses on origin and branding strategies specific to international market entry processes.

Published by Business Science Reference, a respected academic and professional publisher.

Provides insights into country-of-origin effects and their impact on brand perception globally.

Suitable for business professionals, marketing strategists, and academic researchers.

Covers competitive positioning and brand management across diverse international markets.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
07 September 2023
Listed Since
09 September 2023

Barcode

No barcode data available

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