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Price Distribution

Price distribution over 57 days • 1 price levels

Days at Price

Price Analysis

Most common price: £137 (57 days, 100.0%)

Price range: £137 - £137

Price levels: 1 different prices over 57 days

Description

Modern marketing creates deep, emotional connections and memorable experiences that resonate with consumers on a personal level. Brands increasingly rely on storytelling, sensory engagement, and emotional appeal to differentiate themselves and build lasting loyalty. The emotional and experiential dimensions of marketing focus on how consumers feel and what they experience throughout their journey with a brand, from first impressions to post-purchase interactions. This approach recognizes that decisions are heavily influenced by feelings, context, and personal meaning. Understanding and leveraging these human-centered aspects is essential for marketers creating authentic, impactful brand experiences. Emotional and Experiential Dimensions of Modern Marketing explores how modern marketing strategies leverage emotions and immersive experiences to influence consumer behavior and build brand loyalty. It examines the psychological and sensory elements that shape customer perceptions, engagement, and decision-making throughout the brand journey. This book covers topics such as emotional intelligence, neuromarketing, and sustainability, and is a useful resource for business owners, marketers, psychologists, academicians, researchers, and scientists.

Product Specifications

Format: paperback
ASIN: B0FXX6R1P6
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 23 October 2025
Listed Since: 27 October 2025

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Emotional and Experiential Dimensions of Modern Marketing

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It has never been this cheap. We have no record of a lower price.

Emotional and Experiential Dimensions of Modern Marketing

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

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