Measuring Exposure and Attention to Media and Communication: Solutions to Wicked Problems - Image 1

£105.00

Amsterdam University Press Measuring Exposure and Attention to Media and Communication: Solutions to Wicked Problems

Name: Measuring Exposure and Attention to Media and Communication: Solutions to Wicked Problems
Brand: Amsterdam University Press
Price: 105.0 GBP
Availability: InStock

Computing & Internet

This is the most expensive it has ever been. Walk away.

£105 today · previous high £105 · all-time low £100

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 28 days · 28 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 28 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £105 (25 days, 89.3%)

Price range: £100 - £105

Price levels: 2 different prices over 28 days

Description

Valid and reliable measurement of media and communication exposure is crucial for communication science, psychology, political science, sociology, pedagogy, economics, and law, and the practitioners in media, communication, and information. At the same time, this is a wicked problem for which there are no simple solutions. That was never the case, but in today's digital and abundant media landscape it is even more difficult. The book discusses the ways in which media and communication exposure can be conceptualized, operationalized, and measured. Methods examined include self-reports, recall, recognition, ecological momentary assessment, think aloud, digital traces, data donation, human observation, eye-tracking, EEG, fMRI, heart rate, and skin conductance, their pros and cons, complexities, and performance. The book concludes with recommendations for the application and further development of these methods, as well as an extensive bibliography with references to in-depth insights into specific aspects of media exposure measurement.

Product Specifications

Brand: Amsterdam University Press
Format: hardcover
ASIN: 946372317X
Category: Books > Subjects > Computing & Internet
Domain: Amazon UK
Release Date: 24 July 2024
Listed Since: 17 July 2024

Barcode

No barcode data available

Amsterdam University Press Measuring Exposure and Attention to Media and Communication: Solutions to Wicked Problems

This is the most expensive it has ever been. Walk away.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Measuring Psychological Responses To Media Messages (Routledge Communication Series)

Psychophysiological Measurement and Meaning: Cognitive and Emotional Processing of Media (Routledge Communication Series)

Advances in Communications and Media Research: v. 5: Volume 5

The Oxford Handbook of Media Psychology

Advances in Communications & Media Research: Volume 10

Media and Communication Research Methods

Advances in Communications and Media Research, Volume 3: v. 3

Routledge Psychophysiological Measurement and Meaning Book

The Routledge Handbook of Media Use and Well-Being: International Perspectives on Theory and Research on Positive Media Effects (Routledge Handbooks in Communication Studies)

The Routledge Handbook of Media Use and Well-Being: International Perspectives on Theory and Research on Positive Media Effects (Routledge Handbooks in Communication Studies)

Media Analytics: Understanding Media, Audiences, and Consumers in the 21st Century

Routledge Media Perspectives for the 21st Century Book

Advances in Communications & Media Research: Volume 6 (Advances in Communications & Media Research Series)

Media Consumption and Everyday Life in Asia: 1 (Routledge Advances in Internationalizing Media Studies)

Routledge Handbook of Digital Media and Communication (Routledge International Handbooks)

Topical Issues in Communications and Media Research Book

Choice and Preference in Media Use: Advances in Selective Exposure Theory and Research (Routledge Communication Series)

Media Research Methods: Audiences, Institutions, Texts

Advances in Communications & Media Research: v. 8: Volume 8

McQuail’s Media and Mass Communication Theory

Applied Communication Research Methods: Getting Started as a Researcher

Teaching Mass Communication: A Guide to Better Instruction (Media and Communications; 34)

Media Law in the Czech Republic

Media Analysis: Understanding and Applying Media Theory