£54.69

Routledge Psychophysiological Measurement and Meaning Book

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Description

Explore the deep connections between media exposure and human biology with Psychophysiological Measurement and Meaning. Part of the Routledge Communication Series, this research volume provides a comprehensive look at how people process media through cognitive and emotional lenses. This book serves as a vital resource for understanding the theoretical foundations and methodological techniques used in modern psychophysiological research. It bridges the gap between traditional psychological measures and real-time physiological data, showing how bodily responses complement our understanding of media effects. Whether you are studying communication processes or looking for updated research methods, this volume places physiological measurement within the broader context of the field. It is designed to help researchers and students grasp the theoretical assumptions of psychophysiology and apply these insights to the study of media responses.

Key Features

Comprehensive research resource covering the theoretical underpinnings and methodological techniques of psychophysiological media research.

Integrates real-time physiological measurement with traditional psychological studies to provide a more complete view of media effects.

Provides a deep dive into the cognitive and emotional processing of media within the context of communication science.

Introduces readers to the fundamental theoretical assumptions that define the field of psychophysiology.

Connects modern research techniques to established communication processes and effects for a well-rounded academic perspective.

Product Specifications

Format
Paperback
Domain
Amazon UK
Release Date
05 October 2011
Listed Since
05 October 2009

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