Choice and Preference in Media Use: Advances in Selective Exposure Theory and Research (Routledge Communication Series) - Image 1

£55.99

Routledge Choice and Preference in Media Use: Advances in Selective Exposure Theory and Research (Routledge Communication Series)

Name: Choice and Preference in Media Use: Advances in Selective Exposure Theory and Research (Routledge Communication Series)
Brand: Routledge
Price: 55.99 GBP
Availability: InStock

Communication

It has never been this cheap. We have no record of a lower price.

£56 today · cheaper than every other day in the last 1 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 18 days · 18 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 18 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £58 (17 days, 94.4%)

Price range: £56 - £58

Price levels: 2 different prices over 18 days

Description

Mediated messages flood our daily lives, through virtually endless choices of media channels, genres, and content. However, selectivity determines what media messages we attend to and focus on. The present book examines the factors that influence this selectivity. Seminal books on selective media exposure were published in 1960 by Klapper and in 1985 by Zillmann and Bryant. But an integrated update on this research field is much needed, as rigorous selective exposure research has flourished in the new millennium. In the contexts of political communication, health communication, Internet use, entertainment consumption, and electronic games, the crucial question of how individuals choose what content they consume has garnered much attention. The present book integrates theories and empirical evidence from these domains and discusses the related research methodologies. In light of the ever-increasing abundance of media channels and messages, selective exposure has become more important than ever for media impacts. This monograph provides a comprehensive review of the research on selective exposure to media messages, which is at the heart of communication science and media effects. It is required reading for media scholars and researchers, and promises to influence and inspire future research.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 1138779350
Category: Books > Subjects > Reference > Words, Language & Grammar > Communication
Domain: Amazon UK
Release Date: 30 June 2020
Listed Since: 24 March 2020

Barcode

No barcode data available

Routledge Choice and Preference in Media Use: Advances in Selective Exposure Theory and Research (Routledge Communication Series)

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Media Perspectives for the 21st Century - Communication Study

The Media Book

Key Readings in Media Today: Mass Communication in Contexts

Routledge Media as Politics in South Asia - Academic Book

The Routledge Handbook of Media Use and Well-Being: International Perspectives on Theory and Research on Positive Media Effects (Routledge Handbooks in Communication Studies)

Media Consumption and Everyday Life in Asia: 1 (Routledge Advances in Internationalizing Media Studies)

McQuail’s Media and Mass Communication Theory

The Routledge Handbook of Media Use and Well-Being: International Perspectives on Theory and Research on Positive Media Effects (Routledge Handbooks in Communication Studies)

Media Policy for the 21st Century in the United States and Western Europe (New Media: Policy & Social Research Issues)

Understanding Media Psychology: Exploring the Impact of Media on Individuals and Society

21st Century Communication: A Reference Handbook

Media Scholarship in a Transitional Age: Research in Honor of Pamela J. Shoemaker: 25 (Mass Communication & Journalism)

The Media Studies Reader

Media and Modernity: A Social Theory of the Media

Media Promotion & Marketing for Broadcasting, Cable & the Internet

Audience Responses To Media Diversification: Coping With Plenty (Routledge Communication Series)

Media and Social Life (Electronic Media Research Series)

Media, Economy and Society: Critical Introduction - Routledge

Measuring Exposure and Attention to Media and Communication: Solutions to Wicked Problems

The Illustrated Guide to the Mass Communication Research Project

Mass Media Education in Transition: Preparing for the 21st Century (Routledge Communication Series)

Harold Innis (Critical Media Studies: Institutions, Politics, and Culture)

Internet Newspapers: The Making of a Mainstream Medium (Routledge Communication Series)

Information Campaigns: Balancing Social Values and Social Change: 18 (SAGE Series in Communication Research)