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Persuasion ouverte et secrète: Une approche d'analyse rhétorique du langage des publicités et des campagnes électorales

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Description

La persuasion est "un processus symbolique dans lequel les communicateurs tentent de convaincre d'autres personnes de changer leurs attitudes ou leurs comportements à l'égard d'une question par la transmission d'un message dans une atmosphère de libre choix." (Perloff 2003) L'influence du pouvoir de persuasion peut être clairement perceptible dans la politique, les informations et la publicité, ce qui nous influence à notre tour. La persuasion peut être indéfinissable, et notre réponse à de tels mouvements dépend d'une variété de facteurs.Ce livre est une tentative d'explorer le statut de la persuasion, à la fois manifeste et secrète. Il s'attache à identifier les procédés rhétoriques, les techniques de persuasion et les stratégies employés par les hommes politiques et les publicitaires.Il vise donc à développer une taxonomie des procédés rhétoriques, des techniques et des stratégies de persuasion et des fonctions que chacun d'entre eux assume lorsqu'il est employé par les hommes politiques et les publicitaires ; à explorer les fonctions de certains procédés rhétoriques dans les campagnes électorales et le langage publicitaire, à identifier les techniques et les stratégies de persuasion employées par les hommes politiques et les publicitaires, à déterminer si les hommes politiques utilisent des méthodes de persuasion plus ouvertes ou plus dissimulées que les publicitaires.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
14 October 2021
Listed Since
15 October 2021

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