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MACMILLAN Politicians and Rhetoric: The Persuasive Power of Metaphor

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Description

This analysis of the rhetoric of nine successfully persuasive politicians explains how their use of language created credible and consistent stories about themselves and the social world they inhabit. It explores their use of metaphors, their myths and how language analysis helps us to understand how politicians are able to persuade.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
26 October 2011
Listed Since
07 March 2011

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