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LAP Lambert Academic Publishing The Role of DM Technology in E-Transaction Expansion in banking: Data mining is one of the leading technologies in extracting a new (surprised)knowledge from an existing data

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Description

CRM is at the heart of keeping existing customers of an organization satisfied while attracting and retaining new customers. In particular, organizations that provide different type of services should identify the market place for its various services though a good CRM in order to get a competitive advantage. Hence Dashen Bank S.C. should do the same in order to achieve its objectives, as the bank has a mission of providing efficient, focused and international banking services to its customers. To achieve its mission, the bank is expected to identify the special behaviors of its customers in order to fulfill their interests. Though the bank is trying to change its customers from the traditional banking transaction to modern banking system, the change is not coming as expected.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
27 August 2012
Listed Since
28 August 2012

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