£60.39

Wiley Data Mining Techniques in CRM: Inside Customer Segmentation

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Description

This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.

Product Specifications

Brand
Wiley
Format
hardcover
Domain
Amazon UK
Release Date
15 January 2010
Listed Since
08 October 2008

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