Customers' Adoption Behaviour in Internet Banking: A comparative Analysis of Ghana and Sweden - Image 1

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LAP Lambert Academic Publishing Customers' Adoption Behaviour in Internet Banking: A comparative Analysis of Ghana and Sweden

Name: Customers' Adoption Behaviour in Internet Banking: A comparative Analysis of Ghana and Sweden
Brand: LAP Lambert Academic Publishing
Price: 44.0 GBP
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Description

Internet banking has become a global phenomenon.It is the fastest growing service that banks can offer in order to gain and retain new customers. However, the issue of adoption behaviour by final consumers seems to be a pivotal issue in the successful implementation of Internet banking. In some countries, Internet banking has proved to be very reliable and efficient whilst in some others, they are found to be extremely dormant due to adoption behaviour. This study tried to investigate if there are differences in Internet banking adoption behaviour between Ghana and Sweden. One bank each from Ghana and Sweden was selected for this study. The study employed the extended technology acceptance model and it was based on using both qualitative and quantitative approaches. Questionnaires were accordingly administered to some selected Internet banking customers of the two banks selected for this study. The study concludes that there is only a marginal or subtle difference in the adoption behaviour in Internet banking between Ghana and Sweden, and that, the low patronage of Internet banking in Ghana as compared to that of Sweden is due to reasons other than customers' adoption behaviour.

Product Specifications

Brand: LAP Lambert Academic Publishing
Format: paperback
ASIN: 3844392424
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain: Amazon UK
Release Date: 29 April 2011
Listed Since: 03 May 2011

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LAP Lambert Academic Publishing Customers' Adoption Behaviour in Internet Banking: A comparative Analysis of Ghana and Sweden

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It has never been this cheap. We have no record of a lower price.

LAP Lambert Academic Publishing Customers' Adoption Behaviour in Internet Banking: A comparative Analysis of Ghana and Sweden

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The Influence of Technology Acceptance Model: on Behavioral Intention to use Internet Banking System

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