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£67.42

LAP Lambert Academic Publishing The impact of E-Marketing Practices on Marketing Performance: A Small Business Enterprises Context

Name: The impact of E-Marketing Practices on Marketing Performance: A Small Business Enterprises Context
Brand: LAP Lambert Academic Publishing
Price: 67.42 GBP
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Call Centre Management

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Description

This book explores and analyse the different factors affecting the adoption of Electronic Marketing by industrial and trading small business enterprises. It aims to develop and test a theoretical model that can help to understand and interpret the relationship between E-Marketing adoption and industrial and trading SBEs marketing performance and seeks to evaluate the potential of E-Marketing for SBEs in developed countries (UK) and developing countries (Egypt). This book builds on previous research in the fields of E-marketing and SBEs and adds to the relatively limited empirical research that has been conducted on E-Marketing in a small business context. This book provides an insight for entrepreneurs, policy makers, practitioners, researchers, and educators by providing a clearer view and deep understanding of the issues related to E-Marketing adoption and practices by small business enterprises as opposed to large companies. Overall as the theory in the field of E-Marketing is still in its infancy stage and is not yet well established, this book can be considered as a step towards a theory building in the field of E-marketing.

Product Specifications

Brand: LAP Lambert Academic Publishing
Format: paperback
ASIN: 3848412608
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 07 April 2012
Listed Since: 14 July 2012

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LAP Lambert Academic Publishing The impact of E-Marketing Practices on Marketing Performance: A Small Business Enterprises Context

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