Factors Influence Post-adoption Behaviour of Online Securities Trading: A study of the post-adoption consequences of online securities trading in Singapore's retail investors - Image 1

£72.00

VDM Verlag Factors Influence Post-adoption Behaviour of Online Securities Trading: A study of the post-adoption consequences of online securities trading in Singapore's retail investors

Name: Factors Influence Post-adoption Behaviour of Online Securities Trading: A study of the post-adoption consequences of online securities trading in Singapore's retail investors
Brand: VDM Verlag
Price: 72.0 GBP
Availability: InStock

Online Trading & Investing

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Description

This research aims to establish the important dimension of pre-adoption factors? influence on the consequences, or post-adoption usage behaviour, of online securities trading by the retail investors in Singapore. While several studies have been conducted by researchers on the factors that lead people to adopt new innovations, few have actually explored the consequences of the innovations or post-adoption usage behaviour. Therefore, this research fills the gap in the diffusion and adoption studies. The researcher aimed to address the following three research issues in this study: RI1) What pre-adoption variables in the Diffusion of Innovations model affect the post-adoption usage behaviour of retail investors using online securities trading? RI2) Does Perceived usefulness affect the post- adoption usage behaviour of the retail investors using online securities trading? RI3) Will Consumer loyalty affect the post- adoption usage behaviour of retail investors using online securities trading?

Product Specifications

Brand: VDM Verlag
Format: paperback
ASIN: 3639209524
Category: Books > Subjects > Business, Finance & Law > Personal Finance > Online Trading & Investing
Domain: Amazon UK
Release Date: 21 October 2009
Listed Since: 27 October 2009

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VDM Verlag Factors Influence Post-adoption Behaviour of Online Securities Trading: A study of the post-adoption consequences of online securities trading in Singapore's retail investors

It has never been this cheap. We have no record of a lower price.

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