The Antecedents and Consequences of E-Business Adoption: A Malaysian Scenario - Image 1

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VDM Verlag The Antecedents and Consequences of E-Business Adoption: A Malaysian Scenario

Name: The Antecedents and Consequences of E-Business Adoption: A Malaysian Scenario
Brand: VDM Verlag
Price: 73.0 GBP
Availability: InStock

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Description

The adoption of e-business is a strategic issue to gain and maintain a competitive advantage. However, despite the optimistic forecasts, firms are still wary of the promised benefits of the technology. In comparison with the developed countries, the adoption of e-business by Asian businesses is still not encouraging. In view of that, this book discusses the antecedents and consequences of e-business adoption among Malaysian manufacturing firms based on a nation-wide research. The study substantiate that firm technology motivation is important in determining firm selection and adoption of the various e-business initiatives. Given the importance of the technology markets and the financial stakes involved, this book would be useful to assist managers in selecting the appropriate e-business technology with respect to the firm¿s technology motivation. Alternatively, from the perspective of the technology seller firm, understanding the technology motivation of their customers is crucial in developing effective marketing and segmentation strategies for their products.

Product Specifications

Brand: VDM Verlag
Format: paperback
ASIN: 3639121945
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 29 January 2009
Listed Since: 06 February 2009

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VDM Verlag The Antecedents and Consequences of E-Business Adoption: A Malaysian Scenario

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