Investigating the effectiveness of Interactive Webpages based on ELM: The Moderating role of "Product Involvement" - Image 1

£69.00

It has never been this cheap. We have no record of a lower price.

£69 today · cheaper than every other day in the last 3 months

LAP Lambert Academic Publishing Investigating the effectiveness of Interactive Webpages based on ELM: The Moderating role of "Product Involvement"

Name: Investigating the effectiveness of Interactive Webpages based on ELM: The Moderating role of "Product Involvement"
Brand: LAP Lambert Academic Publishing
Price: 69.0 GBP
Availability: InStock

Call Centre Management

Price data last checked 30 day(s) ago - will refresh soon

View at Amazon

We'll watch every seller, every day. One email when your price arrives.

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 61 days · 61 data points (no recent data)

Historical

Generating forecast…

View at Amazon ↗

Call Centre Management

Price data last checked 30 day(s) ago - will refresh soon

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↑ Price chart
when this has been cheap or pricey

↑ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price Distribution

Price distribution over 61 days • 1 price levels

Days at Price

Price Analysis

Most common price: £69 (61 days, 100.0%)

Price range: £69 - £69

Price levels: 1 different prices over 61 days

Description

Previous studies regarding the effects of interactivity on the web advertising are mixed. Many authors have proposed the positive effects of the interactivity whereas others underline its negative aspect in the online environment. The present study examines the product involvement and the motivation as moderators of the effectiveness of an interactive website under the light of the Elaboration Likelihood Model (ELM) theory. An experimental design was employed and the data, analyzed with SPSS (MANOVA and Regression Analysis), released a number of interesting findings. Overall, the most intriguing finding is that the direction of the interactivity effects can drastically change with certain product categories, which implies that increasing level of interactivity may not always yield positive communication outcomes. Therefore, web designers should take into account a number of factors that moderate the effectiveness of online advertising such as product involvement. What is more, the appropriate interactivity level should be selected based on the goals of the online advertising strategy.

Product Specifications

Brand: LAP Lambert Academic Publishing
Format: paperback
ASIN: 3844320881
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 19 April 2011
Listed Since: 22 April 2011

Barcode

No barcode data available

It has never been this cheap. We have no record of a lower price.

LAP Lambert Academic Publishing Investigating the effectiveness of Interactive Webpages based on ELM: The Moderating role of "Product Involvement"

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Developing an Internet Marketing Mix Matrix: Using Product Life Cycle (PLC) and Customer Maturity

New Forms of Electronic Media and their Impact on Public Policy Making

The impact of internet marketing on business profitability

Effectiveness of E-learning and Concept mapping Techniques

e-Marketplace Selection: A interrelationship matrix-based approach to support the selection process for entry into Electronic Marketplaces

Advertising Effectiveness In Indian Context: A study in Low Involvement Product Category

Kontseptualizatsiya informatsionnogo menedzhmenta v kontekste modernizatsii

Information Seeking Behaviour of Users Of P.G Women Colleges

Determinants for acceptance of web based marketing information systems

Korporativnyy portal v novoy mediasrede: Klientskie i imidzhevye zadachi

Effect Of Visual Merchandising Tools On Buying Behavior Of Youths

Users Perception on Information Resources and Services

Decisive Factors In Promoting Interaction During Pandemic

Aktivnye i interaktivnye metody obucheniya: Uchebnoe posobie

Web-based learning in Australian tertiary education: Insights of the ender-users

Empowering Multimedia English Langauge Labs

E-Marketing: The Effect of Electronic Marketing Mix on Competitiveness - an Empirical Study of Small and Medium Sized Enterprises

Viral Marketing: eWOM Communication

Web-based Resources in Social Sciences: A User Study

Adult Learning on the Internet: Engaging the Seniornet Process: Online Groups

Facilitating constructivist e-learning by software agents

MEASURING E-SERVICE QUALITY AND ITS LINKAGE TO CUSTOMER LOYALTY: How to attract and retain online customers?

Model' psikhologicheskogo soprovozhdeniya vzrosloy lichnosti i kollektiva

EFL Adult Learners’ Perceptions of Interaction and Attitudes: A case study of learning English online at TESSE.IO

It has never been this cheap. We have no record of a lower price.

LAP Lambert Academic Publishing Investigating the effectiveness of Interactive Webpages based on ELM: The Moderating role of "Product Involvement"

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Developing an Internet Marketing Mix Matrix: Using Product Life Cycle (PLC) and Customer Maturity

New Forms of Electronic Media and their Impact on Public Policy Making

The impact of internet marketing on business profitability

Effectiveness of E-learning and Concept mapping Techniques

e-Marketplace Selection: A interrelationship matrix-based approach to support the selection process for entry into Electronic Marketplaces

Advertising Effectiveness In Indian Context: A study in Low Involvement Product Category

Kontseptualizatsiya informatsionnogo menedzhmenta v kontekste modernizatsii

Information Seeking Behaviour of Users Of P.G Women Colleges

Determinants for acceptance of web based marketing information systems

Korporativnyy portal v novoy mediasrede: Klientskie i imidzhevye zadachi

Effect Of Visual Merchandising Tools On Buying Behavior Of Youths

Users Perception on Information Resources and Services

Decisive Factors In Promoting Interaction During Pandemic

Aktivnye i interaktivnye metody obucheniya: Uchebnoe posobie

Web-based learning in Australian tertiary education: Insights of the ender-users

Empowering Multimedia English Langauge Labs

E-Marketing: The Effect of Electronic Marketing Mix on Competitiveness - an Empirical Study of Small and Medium Sized Enterprises

Viral Marketing: eWOM Communication

Web-based Resources in Social Sciences: A User Study

Adult Learning on the Internet: Engaging the Seniornet Process: Online Groups

Facilitating constructivist e-learning by software agents

MEASURING E-SERVICE QUALITY AND ITS LINKAGE TO CUSTOMER LOYALTY: How to attract and retain online customers?

Model' psikhologicheskogo soprovozhdeniya vzrosloy lichnosti i kollektiva

EFL Adult Learners’ Perceptions of Interaction and Attitudes: A case study of learning English online at TESSE.IO