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LAP Lambert Academic Publishing E-Marketing: The Effect of Electronic Marketing Mix on Competitiveness - an Empirical Study of Small and Medium Sized Enterprises

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Description

E-Marketing helps with increasing the competitiveness of enterprises through quality and supply chain. It represents the work approach that enhances competitiveness at the small and medium-sized enterprises. This book seeks to explore how product development techniques under E-marketing influence the level of competitiveness of small and medium sized enterprises. Furthermore, the book examined how E-Marketing tools help in improving pricing priorities, and determine how E-Marketing influence distribution methods. This book will also seek to know the effects of E-Marketing strategies and how it relates with marketing mix as well as the level of competitiveness of business.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
10 September 2019
Listed Since
04 October 2019

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