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LAP Lambert Academic Publishing e-Marketplace Selection: A interrelationship matrix-based approach to support the selection process for entry into Electronic Marketplaces

Name: e-Marketplace Selection: A interrelationship matrix-based approach to support the selection process for entry into Electronic Marketplaces
Brand: LAP Lambert Academic Publishing
Price: 67.0 GBP
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Description

The process of joining an e-Marketplace, and the evaluation of which particular ones offer the best mix of services for a particular set of business needs, is not a straightforward undertaking. With such a myriad of variants on offer, with numerous membership models, features, services, product types, and technology platforms in existence, it can prove to be a very confusing process for any prospective company looking to join. This book addresses the issue by taking steps toward developing an effective, intuitive, and user- friendly mechanism for assisting in the process of e- marketplace selection, to be employed by either those looking to subscribe to existing e-marketplaces or others investigating the prospect of developing a bespoke electronic marketplace of their own. It discusses the development of an interrelationship matrix-based approach for evaluating the suitability of an e-marketplace's range of services to an established set of customer requirements. The developed matrix is then tested in a further series of case study environments in order to assess its viability and potential.

Product Specifications

Brand: LAP Lambert Academic Publishing
Format: paperback
ASIN: 3843373272
Category: Books > Subjects > Computing & Internet
Domain: Amazon UK
Release Date: 12 November 2010
Listed Since: 15 November 2010

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LAP Lambert Academic Publishing e-Marketplace Selection: A interrelationship matrix-based approach to support the selection process for entry into Electronic Marketplaces

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It has never been this cheap. We have no record of a lower price.

LAP Lambert Academic Publishing e-Marketplace Selection: A interrelationship matrix-based approach to support the selection process for entry into Electronic Marketplaces

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