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LAP Lambert Academic Publishing Viral Marketing: eWOM Communication

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£64.00 £60.80 £62.08 £63.36 £64.64 £65.92 £67.20 25 July 2026 09 August 2026 24 August 2026 08 September 2026 23 September 2026
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Description

“Viral Marketing - eWOM Communication” is a book which can provide insight into modern viral marketing methods and thus can contribute to marketing, communications and media professionals. A smartly designed viral message, tailored to the final consumer, can have very positive effects on the sender. However, once a viral message is sent, it cannot be modified, nor can it be affected, so in some cases it can have negative effects on the company. This book offers creative ideas to experts on how to communicate more effectively with their consumers in a digital environment.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
27 January 2020
Listed Since
20 February 2020

Barcode

No barcode data available

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