£73.99

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Gabler Verlag Strategische Vorausschau und Szenarioanalysen: Methodenevaluation und neue Ansätze (Innovation und Technologie im modernen Management)

Amazon

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Price range: £71 - £74

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Description

Ziel der strategischen Vorausschau ist es, frühzeitig Chancen und Risiken zu identifizieren und die Strategie des Unternehmens entsprechend auszurichten. Dana Mietzner liefert einen systematischen Überblick zu Methoden der strategischen Vorausschau mit einem Schwerpunkt auf unterschiedlichen Ansätzen der Szenarioanalyse. Sie zeigt auf, wie Szenarioanalysen im Rahmen eines Open-Foresight-Ansatzes implementiert werden können. Die Evaluation des Szenarioprozesses bildet die Grundlage für die Diskussion von Erfolgsfaktoren und die Entwicklung einer szenariobasierten strategischen Vorausschau.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
24 September 2009
Listed Since
06 October 2009

Barcode

No barcode data available

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