MACMILLAN Social Business Models in the Digital Economy: New Concepts and Contemporary Challenges

Product Description Filling a gap in the current literature, this book addresses the social approach to the design and use of innovative business models in the digital economy. It focuses on three areas that are of increasing importance to businesses and industry today: social issues and sustainability; digitization; and new economic business models, specifically the sharing and circular economies. The authors aim to solve current scientific concerns around the conceptualization and operationalization of social business models, addressing management intentions and the impact of these models on society. Based on observation of social phenomena and the authors' research and practical experience, the book highlights best practices for designing and assessing social business models. From the Back Cover Filling a gap in the current literature, this book addresses the social approach to the design and use of innovative business models in the digital economy. It focuses on three areas that are of increasing importance to businesses and industry today: social issues and sustainability; digitization; and new economic business models, specifically the sharing and circular economies. The authors aim to solve current scientific concerns around the conceptualization and operationalization of social business models, addressing management intentions and the impact of these models on society. Based on observation of social phenomena and the authors' research and practical experience, the book highlights best practices for designing and assessing social business models. About the Author Adam Jabłoński is Associate Professor and Head of the Scientific Institute of Management at WSB University in Poznań, Faculty in Chorzów, Poland. He is Vice President of the Board of the consulting company OTTIMA plus Ltd., Katowice and President of the Association Southern Railway Cluster, Katowice, which supports development in railway transport and innovation transfer. Working as a management consultant since 1997, his experience and expertise has grown through his contact with a number of leading companies in Poland and abroad. He is the author of a variety of studies and business analyses on strategic performance management, value-based management, the Balanced Scorecard and business model design. Marek Jabłoński is Associate Professor and Head of the Scientific Institute of Entrepreneurship and Innovation at WSB University in Poznań, Faculty in Chorzów, Poland. He is President of the Board of the consulting company OTTIMA plus Ltd., Katowice and Vice President of the Association Southern Railway Cluster, Katowice, which supports development in railway transport and innovation transfer. Working as a management consultant since 1997, his experience and expertise has grown through his contact with a number of leading companies in Poland and abroad. He is the author of a variety of studies and business analyses on business models, value-based management, performance management, value creation and project management.