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MACMILLAN Social Business Models in the Digital Economy: New Concepts and Contemporary Challenges

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Description

Filling a gap in the current literature, this book addresses the social approach to the design and use of innovative business models in the digital economy. It focuses on three areas that are of increasing importance to businesses and industry today: social issues and sustainability; digitization; and new economic business models, specifically the sharing and circular economies. The authors aim to solve current scientific concerns around the conceptualization and operationalization of social business models, addressing management intentions and the impact of these models on society. Based on observation of social phenomena and the authors' research and practical experience, the book highlights best practices for designing and assessing social business models.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
19 November 2019
Listed Since
18 July 2019

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