Integrated marketing communications: An strategic brand perspective

Strategic communication and decision making: A macroscopic view of fundamental dimensions

Professional Communication: ...connecting corporate

Scholars' Press

Digital Marketing

Smart Trade Management: Integrating Technology and Strategy

Interpersonal Communication and Conflicts: Conflicts Management in Organisation

e-Marketing: Electronic Marketing

Scholars' Press

Integrated Marketing Communication: Advertising and Promotion in a Digital World

Insight into Neuromarketing: New Approach to Engineer International Marketing Intelligence System (IMIS)…

Predictive Brand Switching Behaviour: A Special Reference to Mobile Phone Users

Gamification Effect on Brand Engagement

Brand Endorsement through Ethnocentric & National Identity Perspective

Scholars' Press

Effect of Psychographic Factors on Consumer’s Attitude: toward Cause Related Marketing

An Introduction to Advanced Management Theory

Hermeneutic Realist and Dialogic Pragmatics Approaches: Interdisciplinary Study

Building Trust in E-Commerce: Strategies for Customer Loyalty and Retention

Integrated Medicine And Periodontics

Scholars' Press

Zwischen Ad hoc Kommunikation und strategischer Planung: Gestaltung des strategischen Kommunikationsmanagements im Mittelstand

Springer

Sustainable Innovation: Business Strategies for a Greener Future

Exploring Relationships in a University Internship Program: A stakeholder framework for designing and directing effective marketing internships

Scholars' Press

Strategic Communication: Campaign Planning

Introduction to logistics and supply chain management

Scholars' Press

Knowledge Management for Sustainable Business Development

Blended Learning Perspectives: Survey studies and Literature

Human Resource Management