Predictive Brand Switching Behaviour: A Special Reference to Mobile Phone Users

Consumer Switching Behavior Among Nigerian Mobile Phone Users: The Mediating Role of Customer Satisfaction

University Students' Perceptions and Usage Behaviour of Mobile Media

Integrated marketing communications: An strategic brand perspective

Gamification Effect on Brand Engagement

Effect of Psychographic Factors on Consumer’s Attitude: toward Cause Related Marketing

PREDICTIVE ANALYTICS

Enhancement of Web Pages Retrieval over Adapting Crawler

e-Marketing: Electronic Marketing

Scholars' Press

Psychometric Data Analysis Based Design And Optimization: For Student Learning Behavior

Disciplinary Practices (Effect on Behavior of Preschool Children)

Brand Endorsement through Ethnocentric & National Identity Perspective

Scholars' Press

Identifying Possible Discriminatory Behaviors and Proactive Strategies

Advanced Cognitive Radio Technology: Theories, Concepts & Issues

Building Trust in E-Commerce: Strategies for Customer Loyalty and Retention

Digital Marketing

A Handbook of Chromatography

Consumer Behavior in Retailing : An Indian Perpesctive

VDM Verlag

Textbook of Female Reproductive Endocrinology

Scholars' Press

THE AUTODIDACTIC SELF: Perspectives in Philosophical Psychology

Reading Success: Dynamic Use of Weblog

Scholars' Press

Pre-prosthetic surgeries

Prediction of Academic Performance of Students Using Machine Learning: Education Data Mining

Virtual Private Networks in Theory and Practice

Professional Communication: ...connecting corporate

Scholars' Press