£49.10

Springer Produktpiraterie: Eine integrative Analyse der Einflussgrößen, Moderatoren und Mediatoren des Erwerbs von Fälschungen und Raubkopien

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Description

Welchen Einflussgrößen unterliegen Konsumenten, wenn sie Formen der Produktpiraterie, insbesondere Fälschungen, Plagiate und Raubkopien, bewusst erwerben? Die hier zugrundeliegende nachfrageorientierte Sichtweise ermöglicht Unternehmen, Interessensverbänden und staatlichen Organen, Maßnahmen abzuleiten, um den bewussten Erwerb effektiv zu unterbinden. Die hierzu entwickelte konsumentenorientierte Terminologie bildet die Grundlage für eine quantitative Meta-Analyse. Der Autor trennt dabei wichtige von unwichtigen Einflussgrößen und zeigt Randbedingungen dieser Faktoren auf. Ein auf den zentralen Einflüssen basierendes Strukturgleichungsmodell bestimmt anschließend die relative Bedeutung sowie Wirkungswege dieser Variablen. Abschließend werden Implikationen für Forschung und Praxis diskutiert.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
29 April 2014
Listed Since
30 April 2014

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