£119.53

Routledge Internet Intermediaries and Trade Mark Rights Book

Name: Routledge Internet Intermediaries and Trade Mark Rights Book
Brand: Routledge
Price: 119.53 GBP
Availability: InStock

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Description

Explore the complex relationship between digital platforms and intellectual property in this Routledge Research in Intellectual Property publication. As the internet facilitates widespread trade mark infringements, legal professionals and scholars face new challenges in protecting brand integrity. This text addresses how the anonymity of the web and the difficulties of cross-border enforcement allow infringers to operate with ease. Because the internet serves as a growing source of counterfeit products, right holders must adapt their strategies. This book examines the necessity for rights holders to shift their focus from individual infringers toward internet intermediaries to better manage and prevent unauthorized use of trade marks. Ideal for those studying international law and business, this book provides a deep look into how the digital landscape changes the enforcement of intellectual property rights. It offers a necessary perspective on the evolving legal responsibilities of service providers in a globalized, digital economy.

Key Features

Analyzes how internet anonymity and global reach facilitate trade mark infringements and the sale of counterfeit goods.

Examines the legal challenges associated with cross-border enforcement of intellectual property rights in a digital environment.

Discusses the strategic shift required for right holders to target internet intermediaries rather than just individual infringers.

Part of the Routledge Research in Intellectual Property series, providing academic depth for legal professionals and students.

Addresses the growing problem of counterfeit products emerging from the increasing reach of the internet.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0815382464
Category: Books > Subjects > Business, Finance & Law > Law > International
Domain: Amazon UK
Release Date: 19 June 2019
Listed Since: 07 February 2019

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Routledge Internet Intermediaries and Trade Mark Rights Book

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