£126.94

Globe Law and Business Limited Brand Protection Online: A Practical Guide to Protection from Online Infringement

Name: Brand Protection Online: A Practical Guide to Protection from Online Infringement
Brand: Globe Law and Business Limited
Price: 126.94 GBP
Availability: InStock

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Description

Brand Protection Online is a go-to guide for any user or adviser in need of strategies to combat IP infringement in the digital world or to get up to speed with the latest developments affecting brand holders online. Online channels offer unprecedented growth opportunities for businesses. But as brands become increasingly accessible online, so too do they become more susceptible to trademark infringement, anti-competitive behaviour and hijacking by cybersquatters, phishers and scammers. With the potential to divert business, or even irreparably tarnish brand reputation, it is important that companies do everything in their power to protect against IP infringement online. Boasting contributions from a host of leading experts in the field, this new and practically-focused title tackles the core issues of infringement and abuse online, analysing key trademark issues that businesses face on the Internet. Part I considers overarching brand issues, applicable worldwide - including, how to get started, domain name registration and protection, tools at brand owners' disposal to prevent counterfeiting and dealing with popular platforms. Part II offers comparative analysis of the hottest topics and issues facing brands online - including AdWords, injunctions against intermediaries, enforcement and issues of jurisdiction. Brand Protection Online is edited by brand protection specialists Jeremy Blum and Theo Savvides of Bristows, London.

Product Specifications

Brand: Globe Law and Business Limited
Format: Hardcover
ASIN: 1911078011
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain: Amazon UK
Release Date: 30 June 2016
Listed Since: 14 September 2015

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Globe Law and Business Limited Brand Protection Online: A Practical Guide to Protection from Online Infringement

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