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VDM Verlag Impact of a Brand on Consumer Decision-making Process: Case study on Bellona furniture company

Name: Impact of a Brand on Consumer Decision-making Process: Case study on Bellona furniture company
Brand: VDM Verlag
Price: 54.0 GBP
Availability: InStock

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Description

In today's material world brands have a great influence on all of us. People's attention is focused on brands more and more by each day, and while some are more deluded and some less, we all seek and strive towards buying brands. Inspired by this economic development, the purpose of this work is to investigate and explain the effects of branding on consumer decision-making process, or rather precisely said, how people react on branded products and are they their primary choice when purchasing.

Product Specifications

Brand: VDM Verlag
Format: paperback
ASIN: 3639763726
Category: Books > Subjects > Business, Finance & Law > Management
Domain: Amazon UK
Release Date: 02 November 2017
Listed Since: 27 November 2017

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It has never been this cheap. We have no record of a lower price.

VDM Verlag Impact of a Brand on Consumer Decision-making Process: Case study on Bellona furniture company

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