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VDM Verlag Retail Customer Experience - An Indian Context

Name: Retail Customer Experience - An Indian Context
Brand: VDM Verlag
Price: 65.0 GBP
Availability: InStock

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Description

Modern retailing is turning experiential for making the customers feel good. There is a paradigm shift from providing goods and services to creating and delivering a unique, superior, memorable and pleasurable experience to the retail customers. In the present era, customer experience has emerged as the key for differentiation and competitive advantage. Built around personalized and customized services, retailers are integrating cognitive and emotional clues for crafting joyful shopping experience for their target customers. This book presents an understanding of retail customer experience; its realities, constituents, complexities and relevance; and relationships among different variables governing this phenomenon to bring out pertinent implications for practitioners and researchers in the context of personal lifestyle retail stores in India. It draws important insights from both theory and practices for suggesting strategies to influence cognitive, emotional and behavioral responses of retail customers. Practitioners can be greatly benefited by incorporating key findings for enhancing retail customer experience effectiveness.

Product Specifications

Brand: VDM Verlag
Format: paperback
ASIN: 3639716132
Category: Books > Subjects > Business, Finance & Law > Management
Domain: Amazon UK
Publication Date: 05 May 2014
Listed Since: 28 May 2014

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It has never been this cheap. We have no record of a lower price.

VDM Verlag Retail Customer Experience - An Indian Context

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Price Distribution

Price Analysis

Description

Product Specifications

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