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VDM Verlag Marketing Strategies of Small Scale Industries in Punjab

Name: Marketing Strategies of Small Scale Industries in Punjab
Brand: VDM Verlag
Price: 73.0 GBP
Availability: InStock

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Description

The study endeavors to undertake an analysis about marketing strategies of small scale industries of Punjab. The taxonomy includes a sample size of 500 entrepreneurs from Amritsar, Jalandhar, Ludhiana and Sangroor districts based on concentration of small scale industries in Punjab. It is noted that the entrepreneurs of Punjab are well informed about the implications delivered by marketing strategies. The synthesis of analysis puts forward that that while formulating marketing strategies for firm, the small scale entrepreneurs of Punjab, as revealed by districts wise analysis place prime importance to product and pricing strategies where as promotional and distributional strategies face a neglect due to unawareness and paucity of funds.The small scale industries call for adoption of specific and well thought out strategies to meet the needs of the small scale sector. In order to develop the small scale sector, government feels that it is imperative to spell out a specific policy this sector achieve its full potential.Thus, a compelling vision is necessitated that appeals to the stake holders who are willing to seek change and implement a market oriented growth strategy

Product Specifications

Brand: VDM Verlag
Format: paperback
ASIN: 3639719190
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Publication Date: 17 July 2014
Listed Since: 02 August 2014

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