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VDM Verlag Interaction between marketing and quality at Kosovo SME's

Name: Interaction between marketing and quality at Kosovo SME's
Brand: VDM Verlag
Price: 81.0 GBP
Availability: InStock

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Description

Kosovo goods were synonymous with cheapness and low quality, but over time their quality initiatives began to be successful, trying to achieve higher levels of quality in products and services. Many companies are working very hard to achieve high quality goods and services and using them as competitive advantages in their businesses. This book provides the quality management practices and the marketing performance of a large number of companies in Kosovo in different sectors in order to determine the relationships between these practices. This book, therefore, suggested that marketing should play an important role in ensuring that quality strategies reflect "real" customer's attitudes and beliefs by collecting and analysing market information and actively representing the "voice of customers" in quality strategy formulation at Kosovo companies. This book aimed students of marketing management, business people, people who would be interested in quality management and marketing in Kosovo and particularly anyone who wants to know about the interaction between marketing and quality at Kosovo SME's.

Product Specifications

Brand: VDM Verlag
Format: paperback
ASIN: 3639519957
Category: Books > Subjects > Business, Finance & Law > Management
Domain: Amazon UK
Release Date: 28 October 2013
Listed Since: 05 November 2013

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It has never been this cheap. We have no record of a lower price.

VDM Verlag Interaction between marketing and quality at Kosovo SME's

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

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