£66.00

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VDM Verlag ADVERTISING, ECONOMY AND SOCIETIES IN AFRICA:: THE NIGERIAN PERSPECTIVE

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£66.00 £62.70 £64.02 £65.34 £66.66 £67.98 £69.30 26 July 2026 09 August 2026 23 August 2026 06 September 2026 21 September 2026
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Description

Advertising, an essential aspect of communication, drives not only the economy of a nation, but also affects the society tremendously.The book examines the impact of economic adjustment programs on the advertising industry as it relates to advertising creativity,agency management, employees job satisfaction, ethical standards, media planning, and local advertising agencies foreign alignment. This fifteen chapter book covers both theory and practice of Advertising in Nigeria. It is rich in empirical data which are related to advertising, the economy and society. The book will be useful not only to scholars in Communication, but also the scholars in the field of Economics and Sociology, marketing and related fields.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
10 December 2010
Listed Since
13 December 2010

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