£68.50

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Springer Advances in Advertising Research XV: Moving Forward, Looking Back: Advertising in the Advent of AI (European Advertising Academy)

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£87.42 £66.61 £71.15 £75.69 £80.23 £84.77 £89.31 11 August 2026 27 August 2026 12 September 2026 28 September 2026 14 October 2026
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2 days · current 20 days 27 days 15 days 1 day 0 7 14 20 27 £69 £71 £77 £83 £87 Days at Price

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Price range: £69 - £87

Price levels: 5 different prices over 65 days

Description

The fifteenth volume of Advances in Advertising Research presents 24 top papers from the 22nd ICORIA conference in Greece, hosted by Aristotle University of Thessaloniki and the University of Macedonia. Selected from over 135 global contributions, it discusses AI-driven ads, transparency, emotional storytelling, ethical advertising and psychological ad impact, offering valuable insights for researchers and practitioners, in advertising, communication and media management.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
03 January 2026
Listed Since
01 July 2025

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