£151.26

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£151 today · previous high £151 · all-time low £140

Routledge Marketing Communication in African Languages - Routledge

Amazon

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£151.26 £138.87 £141.58 £144.28 £146.98 £149.68 £152.39 27 July 2026 12 August 2026 29 August 2026 15 September 2026 02 October 2026
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Price distribution over 68 days • 2 price levels

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7 days 61 days · current 0 15 31 46 61 £140 £151 Days at Price

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Most common price: £151 (61 days, 89.7%)

Price range: £140 - £151

Price levels: 2 different prices over 68 days

Description

Marketing Communication in African Languages is an essential resource from Routledge's African Media, Culture and Communication Studies series, examining how effective marketing strategies adapt to and leverage African linguistic contexts. This academic work explores the intersection of marketing communication practices and the diverse languages spoken across African regions, providing insights into how brands and organisations can develop culturally and linguistically appropriate messaging strategies. The book addresses the complexities of communicating marketing messages across multiple African language groups, considering both practical application and theoretical frameworks. Ideal for marketing professionals, academics, and communication specialists interested in African markets, this Routledge publication contributes significantly to understanding how language shapes consumer perception and marketing effectiveness in African contexts.

Key Features

Published by Routledge as part of the African Media, Culture and Communication Studies series, bringing academic rigour to marketing communication research.

Focuses on the critical relationship between African languages and marketing communication strategies across diverse regional and cultural contexts.

Provides practical and theoretical insights valuable for marketing professionals developing campaigns for African audiences and markets.

Suitable for academic study, professional development, and research into cross-cultural communication and African marketing practices.

Part of a specialised series dedicated to African media, culture, and communication topics within the business and marketing field.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
23 December 2024
Listed Since
21 June 2024

Barcode

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