£140.00

Routledge Marketing Communication in African Languages Book

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Description

Expand your understanding of media and communication through Marketing Communication in African Languages. Part of the Routledge African Media, Culture and Communication Studies series, this academic resource provides essential insights into the intersection of language and marketing within the African context. This book is designed for students, researchers, and professionals interested in the complex dynamics of advertising and communication strategies. By focusing on the linguistic nuances of various African languages, it offers a specialized perspective on how messages are delivered and received in diverse cultural landscapes. Whether you are studying business, sales, or marketing, this Routledge publication serves as a foundational text for navigating the unique communication environments found across the continent. It is an important addition to any academic library or professional collection focused on global advertising and media studies.

Key Features

Part of the specialized Routledge African Media, Culture and Communication Studies series for academic depth.

Provides targeted knowledge on marketing communication strategies using African languages.

Ideal for students and professionals studying business, sales, and advertising.

Offers a unique perspective on how language affects media and culture in Africa.

Published by Routledge to ensure high standards of academic and professional research.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
23 December 2024
Listed Since
21 June 2024

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