£77.40

Springer Suchmaschinen-Marketing: Konzepte, Umsetzung und Controlling für SEO und SEM

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£77.40 £76.45 £76.66 £76.87 £77.07 £77.28 £77.49 13 June 2026 24 June 2026 05 July 2026 16 July 2026 28 July 2026

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Description

Das Internet hat in den letzten zehn Jahren das Dialogmarketing ganz wesentlich bereichert. Allerdings fehlen vielfach immer noch systematische Abhandlungen über den konkreten Einsatz ausgewählter Online-Marketing-Instrumente. Das vom Autorenteam Bischopinck/Ceyp nun bereits in der zweiten Auflage vorgelegte Kompendium zum Suchmaschinenmarketing schließt eine zentrale Lücke. Alle Parameter des Suchmaschinenmarketings werden systematisch erläutert und anwendungsorientiert erklärt. Konkrete Beispiele verdeutlichen die praxisgerechte Umsetzung. Für die Zweitauflage wurde der Inhalt komplett durchgesehen, korrigiert und an zahlreichen Stellen den rapiden Veränderungen der Praxis angepasst. Ausgewählte Bereiche haben eine erhebliche inhaltliche Vertiefung erfahren. Ferner konnte eine topaktuelle Fallstudie zu Innovationen im Suchmaschinen-Marketing integriert werden.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
17 October 2008
Listed Since
03 April 2008

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