Search Marketing Strategies: A Marketer's Guide to Objective-Driven Success from Search Engines - Image 1

£165.81

Routledge Search Marketing Strategies: A Marketer's Guide to Objective-Driven Success from Search Engines

Name: Search Marketing Strategies: A Marketer's Guide to Objective-Driven Success from Search Engines
Brand: Routledge
Price: 165.81 GBP
Availability: InStock

E-commerce

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Description

Search Marketing Strategies focuses on how to make the most from the search engine industry. Concentrating on the strategic element rather than the procedural approach, the author demonstrates how to adapt the tactical techniques, such as paid search, site side optimization and analytics packages, into search strategies in order to achieve marketing or corporate objectives such as branding, sales and customer acquisition.

Product Specifications

Brand: Routledge
Format: Hardcover
ASIN: 113844121X
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain: Amazon UK
Release Date: 11 July 2017
Listed Since: 26 July 2017

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