£165.81

Routledge Search Marketing Strategies: A Marketer's Guide to Objective-Driven Success from Search Engines

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Description

Search Marketing Strategies focuses on how to make the most from the search engine industry. Concentrating on the strategic element rather than the procedural approach, the author demonstrates how to adapt the tactical techniques, such as paid search, site side optimization and analytics packages, into search strategies in order to achieve marketing or corporate objectives such as branding, sales and customer acquisition.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
11 July 2017
Listed Since
26 July 2017

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