Search Engine Marketing, Inc. I, II, III, and IV LiveLessons Bundle: Driving Search Traffic to Your Company's Web Site - Image 1

£66.99

IBM Press Search Engine Marketing, Inc. I, II, III, and IV LiveLessons Bundle: Driving Search Traffic to Your Company's Web Site

Name: Search Engine Marketing, Inc. I, II, III, and IV LiveLessons Bundle: Driving Search Traffic to Your Company's Web Site
Brand: IBM Press
Price: 66.99 GBP
Availability: InStock

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Description

The #1 Step-by-Step Guide to Search Marketing Success...Now Completely Updated with New Techniques, Tools, and Best Practices! In this book, two world-class experts present today's best practices, step-by-step techniques, and hard-won tips for using search engine marketing to achieve your sales and marketing goals, whatever they are. Mike Moran and Bill Hunt thoroughly cover both the business and technical aspects of contemporary search engine marketing, walking beginners through all the basics while providing reliable, up-to-the-minute insights for experienced professionals. Thoroughly updated to fully reflect today's latest search engine marketing opportunities, this book guides you through profiting from social media marketing, site search, advanced keyword tools, hybrid paid search auctions, and much more. You'll walk step-by-step through every facet of creating an effective program: projecting business value, selling stakeholders and executives, building teams, choosing strategy, implementing metrics, and above all, execution. Whether you're a marketing, Web, or IT professional, product manager, or content specialist, "Search Engine Marketing, Inc., Second Edition" will help you define your SEO/SEM goals, craft a best-practices program for achieving them, and implement it flawlessly.

Product Specifications

Brand: IBM Press
Format: dvd
ASIN: 013268344X
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 15 February 2011
Listed Since: 04 January 2011

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IBM Press Search Engine Marketing, Inc. I, II, III, and IV LiveLessons Bundle: Driving Search Traffic to Your Company's Web Site

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