£44.00

VDM Verlag An Exploratory Study of Search Advertising in China: A study on the effects of serial position, price promotion, user experience and brand familiarity on search advertising effectiveness in China

Name: An Exploratory Study of Search Advertising in China: A study on the effects of serial position, price promotion, user experience and brand familiarity on search advertising effectiveness in China
Brand: VDM Verlag
Price: 44.0 GBP
Availability: InStock

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Product Specifications

Brand: VDM Verlag
Format: paperback
ASIN: 3639172361
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 11 November 2009
Listed Since: 23 November 2009

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VDM Verlag An Exploratory Study of Search Advertising in China: A study on the effects of serial position, price promotion, user experience and brand familiarity on search advertising effectiveness in China

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