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VDM Verlag Paradoxes in Chinese Consumer Behavior: A Literature Review and Strategic Implications

Name: Paradoxes in Chinese Consumer Behavior: A Literature Review and Strategic Implications
Brand: VDM Verlag
Price: 43.0 GBP
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Description

This monograph provides a review of the literature on Chinese consumer behavior and its strategic implications. The contemporary hybridity of the Chinese market is explored by concentrating on seven constructs, each representing a paradox or apparent contradiction. These seven constructs focus on the contrasts posed by: the consumer impact of the ?open-door policy? versus market socialism, the consumer values of long-term orientation versus ?prosperity now,? collectivism versus conformist individualism, low power distance versus status appeals, rapid economic growth versus feelings of perpetual insecurity and superstition, communist-based equality versus urban/rural-based social class hierarchy, and the appeal of global brands versus consumer ethnocentrism and animosity. Strategic implications are discussed.

Product Specifications

Brand: VDM Verlag
Format: paperback
ASIN: 363928657X
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 15 October 2010
Listed Since: 18 October 2010

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VDM Verlag Paradoxes in Chinese Consumer Behavior: A Literature Review and Strategic Implications

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It has never been this cheap. We have no record of a lower price.

VDM Verlag Paradoxes in Chinese Consumer Behavior: A Literature Review and Strategic Implications

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Price Distribution

Price Analysis

Description

Product Specifications

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