Perceived Social Media Marketing Activities and Its Impact on Customer Retention and Consumer Attitude: A Study of UK Large Clothing Retailers

Der Einfluss von Instagram-Beiträgen auf das Kaufverhalten der Konsumenten in Bezug auf Sportprodukte

New Media and Women Empowerment: A study on women internet users

Impact Assessment of SCM Practices on the Operational Performance in Indian Automobile Industry. A Study

Customer Competences and Innovation Capability. Empirical Investigation for the Example of the German Video Games Industry

Responsible Cultural Consumption and Production: Insights From Live Experiences, Film and Fashion (Routledge Research in the Creative and Cultural Industries)

Study of Students Social Personal Variables Achievement Motivation and Their Academic Achievement

Gewalterleben im Schulsport. Eine qualitative Analyse der Erfahrungen von Schülern

Social Media's Impact on Student Life: A Systematic Exploration of Benefits and Challenges

Teaching effectiveness of college teachers in relation to organizational climate, mental health and attitudes towards information and communication technology (ICT)

Social Media in Business: Brand Awareness and Reputation. Examining Managerial Attitudes with the Technology Acceptance Model (TAM)

VDM Verlag

Effect of Psychographic Factors on Consumer’s Attitude: toward Cause Related Marketing

Knowledge Resistance in High-Choice Information Environments (Routledge Studies in Media, Communication, and Politics)

Service Branding Based Consumer Trust in telecommunication Services: Role of Service Branding for Generating Trust in Telecommunication Services

Unternehmenskommunikation im Social Web: Nutzerakzeptanz von Social Media Marketing am Fallbeispiel der Unternehmensfanpages des Social Networks Facebook.

GRIN Verlag

Motivation des Versicherungsvertriebs in der Ausschließlichkeit: Eine qualitative Studie

Влияние поколений на психологию сотрудников: Исследование автомобильной промышленности: Issledowanie awtomobil'noj promyshlennosti

Peculiarities of Innovation on Consumer Packaged Goods Industry in the Indian Market

Text and Social Media Analytics for Fake News and Hate Speech Detection

Social Media for Research Impact: How Scholars Can Share Ideas, Build Networks, and Make a Difference

Organisational Virtualness and End User Acceptance of Technology: An Empirical Investigation

VDM Verlag

Food Marketing. Influence of organic and domestic claims

Service Marketing:Measuring Customers' Gratification: Towards Delivery of Services on selected Nationalized Banks in Coimbatore District, Tamil Nadu

EMPLOYEE ENGAGEMENT BETWEEN PERSONALITY AND ORGANIZATIONAL COMMITMENT: A Study on Women Nursing Staff of Select Government and Private Hospitals of Andhra Pradesh

Coping Systems for Employee Turnover. A Case Study Research of Multinational Corporations in Singapore

Examicus Verlag