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Novas Edições Acadêmicas Os vinhos brasileiros e franceses no mercado internacional: A influência da região de origem na estratégia de internacionalização de vinícolas brasileiras e francesas

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Last 88 days · 88 data points

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£66.00 £62.70 £64.02 £65.34 £66.66 £67.98 £69.30 27 July 2026 17 August 2026 08 September 2026 30 September 2026 22 October 2026
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Price Distribution

Price distribution over 88 days • 1 price levels

Days at Price
88 days 0 22 44 66 88 £66 Days at Price

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Most common price: £66 (88 days, 100.0%)

Price range: £66 - £66

Price levels: 1 different prices over 88 days

Description

No setor vitivinícola, mesmo diante de uma crescente globalização do mercado, observa-se uma forte preocupação com a valorização e o fortalecimento da região de origem das vinícolas para a agregação de valor ao produto e a obtenção de um diferencial competitivo junto ao consumidor final. Ressalta-se ainda que, nesse setor, a região de origem pode ser um indicativo de qualidade e um elemento importante no processo decisório de compra do consumidor. Este contexto reforça a necessidade de uma análise dos recursos ligados às aglomerações geográficas e a influência que estes podem exercer na internacionalização das empresas. Esta pesquisa abrange dois estudos no setor vitivinícola, realizados no Brasil e na França de julho de 2009 a junho de 2010. O trabalho traz ainda um visão geral sobre o mercado internacional do velho e do novo mundo do vinho.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
23 May 2017
Listed Since
16 June 2017

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