Springer Handbook of Integrated CSR Communication (CSR, Sustainability, Ethics & Governance)

This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a successfully integrated CSR communication program. Further aspects covered include the analysis of sector-specific, cross-cultural, and ethical challenges related to the effective communication of CSR. This handbook is unique in its consistent focus on integrated communication. It is of interest not only for the scientific discourse, but will also benefit those corporations that not only seek to operate in a socially responsible manner, but also to communicate their efforts to their various stakeholders. Besides its significant value for researchers and professionals, the book can also be used as a reference for undergraduate and graduate students interested in successful CSR communication. From the Back Cover This handbook pursues an integrated communication approach. Drawing on the various fields of organizational communication and their relevance for CSR, it addresses innovative topics such as big data, social media, and the convergence of communication channels, as well as the roles they play in a successfully integrated CSR communication program. Further aspects covered include the analysis of sector-specific, cross-cultural, and ethical challenges related to the effective communication of CSR. This handbook is unique in its consistent focus on integrated communication. It is of interest not only for the scientific discourse, but will also benefit those corporations that not only seek to operate in a socially responsible manner, but also to communicate their efforts to their various stakeholders. Besides its significant value for researchers and professionals, the book can also be used as a reference for undergraduate and graduate students interested in successful CSR communication. About the Author Sandra Diehl is Associate Professor and Vice Head of the Department of Media and Communications at Alpen-Adria University of Klagenfurt, Austria. She received her Ph.D. and her habilitation in Business Administration from Saarland University in Germany. Her research interest include media and convergence management, international and intercultural advertising, CSR and health communication. Sandra Diehl has published in numerous journals, such as the International Journal of Advertising, Media Psychology, Advances in International Marketing, Advances in Consumer Research, the International Marketing Review, and European Advances in Consumer Research. She has authored and edited several books, among them Advances in Advertising Research and Media and Convergence Management. She has international teaching experience and instructs undergraduate and graduate students. She is also board member of the European Advertising Academy. Matthias Karmasin is director of the Institute for Comparative Media and Communication Studies  of the Austrian Academy of Sciences and the AAU (Alpen-Adria University Klagenfurt). Furthermore, he is a full professor and chair for media and communications at the Alpen-Adria University of Klagenfurt, Austria. He is corresponding member of the philosophic-historic class of the Austrian Academy of Sciences. He is an expert for media accountability and he has published extensively on media ethics and media management, organisational communication, communication theory and media practice. Karmasin has developed the media stakeholders’ theory. Recently, he has published an empirical study about the Austrian media and their managers. His professional experiences include business consultancy as cofounder of Medienhaus Wien  and several stations abroad (mainly in the US and Germany). ground-position: initial; background-repeat: initial;">Barbara Mueller is a Professor of ad