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£77.23

MACMILLAN Cultural Intermediaries: Audience Participation in Media Organisations

Name: Cultural Intermediaries: Audience Participation in Media Organisations
Brand: MACMILLAN
Price: 77.23 GBP
Availability: InStock

Anthropology & Sociology

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Description

This book interrogates the existing theories of convergence culture and audience engagement within the media and communication disciplines by providing grounded examples of social media use as a social mobilization tool within the media industries. As digital influencers garner large audiences across platforms such as YouTube and Instagram, they sway opinions and tastes towards often-commercial interests. However, this everyday social media practice also presents an opportunity for socially and morally motivated intermediaries to impact on public issues. Cultural Intermediaries: Audience Participation in Media Organisations is intended to provide an explicit overview of how one notable media organization, the Australian Broadcasting Corporation (ABC), incorporates participation into its production methodology, while maintaining its role as a public service media organisation. The book provides several cases studies of successful audience participation across socially motivated projects. Finally, the book provides an updated framework to understand how cultural intermediation can facilitate authentic audience participation in media organisations.

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 3319662864
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences > Anthropology & Sociology
Domain: Amazon UK
Release Date: 02 October 2017
Listed Since: 13 July 2017

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MACMILLAN Cultural Intermediaries: Audience Participation in Media Organisations

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