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MACMILLAN Trust, Social Relations and Engagement: Understanding Customer Behaviour on the Web

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Description

Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
31 July 2012
Listed Since
17 March 2016

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