Business Discourse: Texts and Contexts: 19 (Linguistic Insights) - Image 1

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Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften Business Discourse: Texts and Contexts: 19 (Linguistic Insights)

Name: Business Discourse: Texts and Contexts: 19 (Linguistic Insights)
Brand: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Price: 55.47 GBP
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Cognition & Cognitive Psychology

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Description

The contributions to this volume together confirm that though context and culture are complex and difficult notions, they are crucial to understanding the professional genres of modern business communication. In today's globalised business environment, professionals of all backgrounds are under pressure to employ new and different discourse standards to allow for smoother production and reception of business documents and dialogues. In this changing environment, the success of any commercial activity will depend on how competently business professionals respond to the cultural sensitivities and preferences of their partners. Taking a variety of approaches to professional genres, including customer complaints, mission statements, international contracts and decision-making meetings, the authors explore complex aspects of both cross-cultural and interpersonal issues in business discourse and suggest practical applications of their analytical findings.

Product Specifications

Brand: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Format: paperback
ASIN: 3039106066
Category: Books > Subjects > Health, Family & Lifestyle > Psychology & Psychiatry > Cognition & Cognitive Psychology
Domain: Amazon UK
Release Date: 28 April 2005
Listed Since: 31 December 2006

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Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften Business Discourse: Texts and Contexts: 19 (Linguistic Insights)

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