Cambridge University Press Language Awareness in Business and the Professions

Product Description The crucial role language plays in constituting our reality, and in achieving political influence and control, has long been known in scholarship. However, the appreciation of the role of language in understanding our social realities and power relations have not been fully translated to education or even to research beyond linguistically-focussed academic strands. Bringing together well-established scholars from a range of disciplines, this book demonstrates why language awareness and discourse consciousness should be considered a key skill in business and professional life, and looks closely at language in areas such as entrepreneurship, leadership, human resource management, medical-, financial-, or business communication, ecology, media and politics. The authors demonstrate how the understating of the minutiae of language use in a variety of professional contexts leads to knowledge that will empower future generations of professionals and enable them to develop a self-reflexive, critical and more ethical practice. Book Description Demonstrates that language awareness and discourse consciousness are key for critical thinking and communication in professional contexts. About the Author Erika Darics is a scholar working at the intersection of applied linguistics, (computer-mediated) discourse analysis, and business communication. She is the co-author of the widely adopted book Language in Business, Language at Work (2018), co-hosts the Word and Actions podcast and currently serves as the regional vice president of the Association for Business Communication.