Intercultural and International Business Communication: Theory, Research, and Teaching: 38 (Linguistic Insights: Studies in Language and Communication) - Image 1

£75.96

Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften Intercultural and International Business Communication: Theory, Research, and Teaching: 38 (Linguistic Insights: Studies in Language and Communication)

Name: Intercultural and International Business Communication: Theory, Research, and Teaching: 38 (Linguistic Insights: Studies in Language and Communication)
Brand: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Price: 75.96 GBP
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Psychology & Psychiatry

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Description

This volume originates from the editors’ interest in one of the most relevant fields of research these days: Intercultural and International Business Communication. The needs of the business world to communicate effectively at an international level in order to overcome language differences have proved to be a fascinating topic for many scholars. International business discourse is culturally-situated and therefore context-dependent, and all three – discourse, culture and context – play a key role in the communication process. The present contributions analyse this topic under the perspective of theory, research and teaching. Different scholars have offered their views on the subject, presenting contributions on different areas related to business communication all over the world.

Product Specifications

Brand: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Format: paperback
ASIN: 3039116800
Category: Books > Subjects > Health, Family & Lifestyle > Psychology & Psychiatry
Domain: Amazon UK
Release Date: 16 June 2008
Listed Since: 11 July 2008

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Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften Intercultural and International Business Communication: Theory, Research, and Teaching: 38 (Linguistic Insights: Studies in Language and Communication)

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