Linguistic Pragmatics of Intercultural Professional and Business Communication - Image 1

£65.39

Springer Linguistic Pragmatics of Intercultural Professional and Business Communication

Name: Linguistic Pragmatics of Intercultural Professional and Business Communication
Brand: Springer
Price: 65.39 GBP
Availability: InStock

Career Guides

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Description

This monograph presents the result of the authors’ scientific research on the development of cognitive discursive approach to issues of intercultural professional and business communication (IPBC) and the study of the language of professional communication, the links binding the language with non-linguistic and extralinguistic realia in the framework of cognitive linguistics, as well as oral and written communication in intercultural professional business discourse. The authors proceed from the assumption that IPBC can only reach maximum efficiency provided that its participants assimilate its inherent norms and rules and are able to skillfully implement these norms and rules to verbalise their cognitive activity in the sphere of professional business interaction. Topics covered include: analysis of the theory of business communication, of codified and uncodified vocabulary, theory of euphemy, and euphemisms used in intercultural professional and business communication.

Product Specifications

Brand: Springer
Format: hardcover
ASIN: 3319687433
Category: Books > Subjects > Business, Finance & Law > Careers > Career Guides
Domain: Amazon UK
Release Date: 23 November 2017
Listed Since: 31 August 2017

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Springer Linguistic Pragmatics of Intercultural Professional and Business Communication

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